Citroen has grand plans for it's fledgling DS sub-brand. At least, it was a sub-brand (with cars called the Citroen DS5, par exemple) as now it has become something onto it's own. Simply called "DS", the famous double chevrons are to be gradually removed across the model range. The latest
At the International Geneva Motor Show 2015, the cars weren't even on the French brand's stand, instead being on their own DS stall. Hidden at the back was a classic, original, DS (which was labelled a Citroen, just to confuse you some more) alongside a man live-upholstering leather onto a car seat. Je ne comprends pas.
Back to the new car itself, and personally I love the DS5. Or the DS 5. Either way, I think it is fantastic that a French car manufacturer has not only developed something striking, and large, but also pursued it. Usually, a large French car is for Parisian plutocrats only and then they are swiftly forgotten as sales dwindle. But here we are in 2015 and the DS5 has been given a new grille, new wheels, new colour options, BlueHDi engines and a 'Moondust' concept to highlight the changes. The Moondust version is simple fancy matte paint, an odd pattern printed onto the boot and a sick-coloured dashboard. Despite minimal changes, there was a security guard on stand by. Stricter than the Ferrari stand!
The rest of the striking design and weird proportions remains, which is no bad thing. No exaggeration, it is one of the finest looking cars on the road. You would still have to be mightily brave (or drunk upon purchase) to choose one over a BMW 3-Series, but I'm glad an antidote to Germanic subtleness is available.
So, there we are. Not so much news of a face-lifted car, but a new brand. Sort of.
Why not read: Subaru Answer The Question No One Asked, But We Are Glad They Did! - Subaru Levorg, Geneva International Motor Show 2015
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